Magentaverse

ARTECHOUSE × Pantone

An ARTECHOUSE Studio exhibition in collaboration with Pantone, this immersive experience brings the 2023 Color of the Year — Viva Magenta — to life through a sensory-rich journey inspired by nature, technology, and space.

More about the project ›

Location

ARTECHOUSE NYC, Miami & DC

Role

Led XR design and development, translating Pantone’s color concepts into interactive spatial experiences. Collaborated with internal teams to align visual narrative, motion, and interactivity. Built using Unity and Vuforia, with real-time animation and code-based workflows.

Magentaverse — Magenta Planets — Magenta Planets Time travel through the different planets of the Magentaverse.

Magentaverse — Magenta-strument — Magenta-strument An interactive piece that reacts to the sounds produced by the surrounding moons.

Magentaverse — Golden Ratio — Golden Ratio The Cochineal beetle, one of the naturally occurring sources of Viva Magenta, interacts with one of nature’s most unique phenomena — the Golden Ratio on a Nautilus shell.

Magentaverse — VVM Future Wear — VVM — Future Wear Reimagining digital fashion for the Magentaverse with both humans and digital avatars in mind.

Magentaverse — What Makes Magenta — What Makes Magenta Dedicated to the colors that make Viva Magenta.